Neurodiversity Media Network: Brand Wild

Crafting an Immersive Brand Universe

Briar Harvey — Thu, 06 Jul 2023 01:49:00 GMT

Ever wondered how your favorite fantasy worlds, from Lord of the Rings to Harry Potter, could be used as a metaphor for building a robust brand? In this episode, we’re ready to take you on a captivating journey beyond the normal marketing discourse. We'll be exploring the intriguing parallels between two types of world-building, hard and soft, and how t…

Surprise, It’s a Brand--Exploring the Power of Storytelling in Your Brand

Briar Harvey — Wed, 21 Jun 2023 02:55:00 GMT

What's the real deal behind branding? Haley Shane joins us to discuss the misunderstandings surrounding branding and the creative process. We dive into the disconnect between people's perception of branding and its true nature, as well as the impact of get-rich-quick schemes on the industry. Hailey shares her insights on using accurate language when dis…

Mastering Authentic Brand Identity

Briar Harvey — Thu, 25 May 2023 02:30:00 GMT

What happens when you blend authentic personality with a powerful brand? You get a recipe for success that leaves a lasting impact on your audience. In our latest episode, we chat with the brilliant Haley about the ins and outs of creating a brand personality that truly resonates. From the nuances of personal versus corporate brands to the importance of…

Mapping The Customer Journey: The Art of Customer Connection and Brand Growth

Briar Harvey — Thu, 11 May 2023 01:59:00 GMT

Get ready for an incredible conversation with the fantastic Haley Shane, as we dive deep into the world of the buyer journey and uncover how it impacts your brand's success. You'll learn how to create touchpoints with your customers using compelling visuals and messaging, and discover the various steps in the buyer journey, from those eureka moments whe…

Mastering the Art of Branding: Strategies, Controversies, and Building Relationships for Business Success

Briar Harvey — Thu, 27 Apr 2023 00:31:00 GMT

In this episode, we explore the world of branding and its importance in setting businesses apart from their competitors. We discuss strategic differentiation and how it can be used effectively, using the example of a coffee company called Lifeblood. We also dive into the controversial Bud Light branding campaign and the consequences of not handling such…

What is a wild brand?

Briar Harvey — Wed, 12 Apr 2023 23:44:00 GMT

In this episode, we dive deep into the concept of a Wild Brand with branding expert Haley Shane.

We discuss the importance of personal identity in branding and how it can create a sustainable, profitable business without losing one's sense of freedom. We also touch on the potential impact of AI on branding and the need to embrace our human nature as a k…