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Mastering the Art of Branding: Strategies, Controversies, and Building Relationships for Business Success

Episode 2: Brand Wild w/ Haley Shane

In this episode, we explore the world of branding and its importance in setting businesses apart from their competitors. We discuss strategic differentiation and how it can be used effectively, using the example of a coffee company called Lifeblood. We also dive into the controversial Bud Light branding campaign and the consequences of not handling such…

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