[Music] and there we go we are live hello hello hello this is the neurodiversity media Network and this is our Premiere episode side quests so like we were going to call this show something else and eventually I will have that show with that title probably not with Cheryl but with somebody else who's going to do that with me we'll do that too but we'll do that too right like there's just nothing more quintessentially ADHD Audi HD do you have an Autism diagnosis too I can't remember I don't just look into it every time autistic people tell me that I'm like okay I'm gonna take you seriously
I'm not arm shared diagnosing you it's just that I feel like that's probably a better diagnostic for autism than most autistic Diagnostics do autistic people think I'm autistic that's probably a really good diagnostic right like so the point of this show here y'all hello welcome is side quests Cheryl and I are going to be talking about all the things that we normally talk about just while we're recording it instead and I feel like it will be quite enjoyable really I don't this feels like a lot of fun to me of all my shows there's prep work involved for most of them varying degrees of prep work like the movie show so much prep work there's notes and I have to go do rabbit holes and be like when did this movie come out what was how much money did it make and what were the politics behind it none of that here none of that we're just gonna see where we go see where the trail leads us like that was the entire Catalyst for us doing this show The Catalyst of us doing the show was not us having a concentrated conversation on a specific topic and going other people really need to be on this topic we had so much difficulty nailing down a name for this show because we hop on a zoom like once every two weeks and just talk about whatever comes up and we have the most riveting conversations but it's never about what we intended to talk about not even week to week not even the beginning to the end of the conversation so how would we put a name on this thing we just thought other people might want to hear them I mean you're you're all welcome to leave and prove us wrong but I think this is gonna be a good time we have four people here already so like it's gonna be a great time okay so
I think we gotta find some place to start yeah starting point is necessary for pretty much anything I've got three or four different things that are on my brain right now I've got my studio redesign that I'm working on currently I've got the YouTube channel that's relaunching this month the podcast that I'm preparing for we could talk about any number of those things and how to do those things well or how to just not enjoy your LinkedIn post about
weird mystery to me why I get I don't watch YouTube which I think is structurally my general belief about social media is that if you're going to be good at it it's got to be social media that you consume yeah the reason why this is the way it is is because I do actually watch live videos on various sort of places I do listen to a lot of podcasts I do not watch the excessively produced YouTube videos they don't do it for me I there was a phase for a while I think where I got into some plan with me but other than that there's YouTube so my ops manager you have you seen that name that says that when you send like tick tocks and things it's like friend homework this is what you're getting my sister sends it I get an assignment from right it's friend Homer and you have to comment on it and my office manager sends me YouTube shorts all of the time which is absolutely friend homework sometimes they're business relative but it's friend homework right it's here I enjoyed this you should enjoy this too it's it's it's range the gamut occasionally it's Jax the Whipper which who is a renfest Carney artist who sings songs with whips we actually went and saw him live at last week two weeks ago was so good so good that's the most eclectic collection of things you could possibly write into one talent show I love that very much right so it's that or it's like business videos here you should watch this and I never know which one I'm getting from her so I have to watch them all which is I think part of friend homework but I I don't when she sends them to me my reaction is not oh hey let me input this content my reaction is always God that just seems like so much work to me because I no longer I no longer consume content without looking at the production value they're in because I spend so much of my life creating content yeah that when I look at YouTube When I look at shorts when I look at tic-tock and I'm not on Tick Tock because it's China and that's all perhaps a conversation for another day but I look at it and go that just seems like so much work the background music you gotta clip it at the right place you got to make it Loop so it does the thing so really what I'm getting at here Cheryl is how do we do YouTube without all that [ __ ] um I think you're actually onto something at the very beginning though it's that you have to create content on the platforms that you consume this is actually when I did my 100 days of content for ADHD people course program thing that I started um that it's going to have a better name when I actually turn it into a real thing um one of the key things that we did in the beginning was identify like what platform do you open automatically when you when you sit down like you're sitting on the toilet and you pick up your phone and you're trying to kill five minutes or whatever like what apps do you open where do you actually go because that's the place you should be creating content because that's the place you're going to be going to engage with people already and so many of the people because of where my audience is for like Facebook Facebook is what I open so that's where they're going to create content for me YouTube isn't just something that I want to do because you know it's it's a cool place to get some of those higher ticket clients or there's lots of SEO traffic and stuff like that if you read my post you know that SEO traffic is doing balls right now on there anyway but YouTube has been my primary video consumption for the last six and a half years like to the point where I don't watch I haven't watched Cable in freaking forever who does that anymore it's cable right Netflix I don't I don't watch produced television or streaming shows I don't watch Netflix I don't watch Paramount plus I don't watch HBO Max you know I'm so far behind on Ozark that I'm still at the end of season two going what the heck happened there like I do not watch that kind of video content so for me when I sit down at the end of the day and I want to watch something I open up YouTube I check my close to 100 subscriptions now and I'm like who's posted in the last 24 hours whose stuff can I watch get through all of that all right great now I'm over to the home screen who's doing stuff today you know what's a channel I haven't watched before now that there's suggest algorithm actually doesn't completely suck I'm consuming that yeah I will conceive but that has been very helpful that it not because I'm getting because which is not to say I don't watch YouTube just that I do not typically consume the heavily produced like Mr Beast not a thing in no YouTube stream right I watch a lot of podcasts that are live like this one yeah because I don't have to watch it I can just listen to it and I do watch occasionally like history or educational videos I am learning ASL right now through a delightful YouTuber we yoga with Adrian right like all of these things that I do consume on YouTube but I look at the overproduced stuff and I go I'm not doing that well and I think it depends on your definition of overproduced as well because like craft course scishow those sorts of channels they're very well produced they have a lot of funding behind them a couple of them are backed by PBS and that sort of thing like there's there's money there but they're not the same thing as watching Mr Beast or any of that like that's the stuff my kids watch that's not that's not what I'm on there for when I'm consuming YouTube content I'm consuming it in a very similar way to the way that I consume books like I've got so many back here there's like five of those are fiction okay all of them are non-fiction all of them are teaching me something all of them are expert things all of them are contributing to that vast database so random facts that I hold in my head that somehow take up more space than where I left my keys so you know that's how I consume content on YouTube and yes some of them put more effort and energy into the production some of them scripts they got nice cameras they've got decent microphones all this other stuff but honestly for me it's about the editing how much editing are you putting in to your video creation and that's where because when I think of what's hard it's the editing I do not want to spend a single minute cutting out [ __ ] that was probably not should have been there I'm not gonna spend any time fixing my words I am definitely not going to be adding in drop-ins I mean and I have like I have some here in stream yard no no it's not happening like one of my favorite channels that does kind of the unedited live stream turned into actual videos this is going to be completely off topic for you because I don't think you give half a [ __ ] about this as a general subject of interest but there's a channel called Dan Dan the fireman okay this guy he's a fireman he's a firefighter I think he's retired firefighter now and he is a motorcycle instructor okay so he has a channel where literally all he does is break down people doing stupid things on motorcycles how they happen why they happened and how you can avoid hurting yourself in a similar manner that seems like a good channel to subscribe to when you ride motorcycles exactly very educational content for me but for you absolutely exactly but the genius is the way he does it because all he does is like once or twice a week he'll have a live stream and his live streams are typically private I think he'll do one public every once in a while but he'll he'll do private live streams for all of his like members that are part of his patreon or whatever he's using now and he'll do like an hour or two hour long session where he breaks down all of these different videos breaking down the crashes giving instructions blah blah blah um he's got his own kind of codified systems for how he teaches people things and then he ships that off to some editor guy somewhere else who breaks those down into 10 to 15 minute long videos gives them a cool thumbnail from somewhere in the live stream gives them a cool title based on what's in the live stream and they just publish those like almost every day and he's putting out new content almost every day from like a one to two hour live stream he does every week it's Flawless Everybody Eats it up he's got lots of views on his content people consistently watch his content and look forward to his new videos and you can tell when you watch it that it's not a produced YouTube video that was created as a YouTube video it is very much a section of a live stream okay because that does have some appeal to me I've got a friend who is using a tick tock editor who came out and recorded her in her Warehouse she actually has like a warehouse and they just you know change shirts as Shepherd from location to location it's quite like I can see that this was all done on the same day but when you're doing this for short form video that matters less yeah yeah exactly because they're not being all posted at the same time and you can see like there's most likely a library of dozens of dozens of videos that Dan has that he has banked that he hasn't even put out yet from these live streams that he's created but he's not having to create produced videos he can when he wants to and that's essentially going to be a lot of my strategy for YouTube over the coming year I'm going to have videos that are somewhat produced but they're very much going to be in live stream style they're just going to be like a solo podcast episode essentially very unedited I'm going to throw a little bit of editing in there as I go but I'm probably someone else to do it honestly like why I know how I have Premiere Pro I'm actually decent with it but it takes me so much time and I'm just not that interested in it right so I'm going to get someone else to do that part for me um and yeah I'm just gonna create live stream content some of it's going to be interviewed some of it's going to be solo all of it's going on the YouTube channel
yeah I think figuring out the ways to make it easy yes right and you can systematize the process and then Farm out all the [ __ ] you hate yeah well exactly and like even just taking that YouTube content for example that's kind of the the seed for each bit of content from YouTube it goes to an audio podcast and then it goes to a blog post it's a transcription edited of the audio podcast and then it becomes a bunch of shorts and reels it becomes Facebook posts that are broken down out of the blog post it becomes emails that are just you know email versions of the Facebook post my entire content engine comes from me rambling at a camera you know a couple of times a week sometimes with someone sometimes without and it works just fine huh yep and I think the more you figure out ways to duplicate your content if you're gonna be everywhere then you should not be creating original content everywhere you should be creating it in the appropriate style there's a difference between reels and Tick Tock videos and I am deeply deeply annoyed when I am watching YouTube shorts and they haven't even removed the tick tock logo like so annoyed fraction of effort there buddy right and there are apps that do it right or you can record not in tick tock use cap cut it's great so I think that makes a big difference no it really does and like again going back to the pick where you're already going pick where you already are I have a huge interest in YouTube I have a huge interest in Film Production you know I have done several deep dives into camera stuff photography Stuff how to do backdrops how to do proper storytelling so this is a thing that doesn't feel like extra work for me hence why I'm creating a whole freaking studio so that I can have a few different filming angles and we can do different things and have different sets and all this other stuff but if that did feel like work to me I either wouldn't be on YouTube in the first place or I'd be making it as easy as possible it would just be one of many places that my content is getting streamed out to and then I'd be recycling it where I actually am the thing is if you're not actually on YouTube some of the key strategies for driving growth on your channel are not going to be accessible or available to you so you're not going to be commenting on other people's posts you're not going to be curating other people's content and recommending it through the community tab you're not going to be engaging with and collaborating with other people um on the platform because you don't consume that content so if it isn't a platform of choice for you to consume content that's probably not a good platform for you to create content yeah and I think YouTube is potentially an exception because it is also algorithmically a search engine much like Pinterest can be Pinterest is a different animal entirely because it's not a social media Network yeah it's a search engine but it's not a social media Network and you don't go to Pinterest deliberately to death scroll Doom scroll for hours at a time because you get real bored of that on Pinterest that just doesn't last yeah
yeah all right YouTube and then what else are you doing this year um I am working obviously on the podcast that's going to be going out on YouTube but it's also going to be going out on Spotify and apple podcast and all those other places my podcast strategy is Shifting this year so last year I did a lot of interviews with just people who are neurodivergent who had become successful I don't listen to podcasts I have auditory processing stuff I can't I cannot follow along unless there's a video to a company so this is me breaking my own Rule and creating for a platform that I don't primarily use but podcasts are not a platform they're a type of media right here a variety of platforms so whether I consume the content or not as just like saying don't create video for Facebook even though you're on Facebook because you don't watch videos on Facebook that doesn't make sense you're already on the platform you know how to make video it's fine um the podcast strategy I'm using this here is again doing that kind of aspirational stuff but I'm broadening it out a little bit and I'm also using it as a networking tool I'm using it to get into other rooms I'm using it to open doors because nobody really wants to turn down an interview with someone that can get them in front of their potential ideal customers nobody wants to turn down an interview where they can showcase their knowledge and expertise and everybody wants to turn down a sales call so if we can get into those rooms and get in conversations with people they can become friends they can become referral sources they can become collaborators and content Partners in other ways so the thing about podcasts is that they exist I agree outside of other media sources podcast listeners don't consume a whole lot of social media like as a rule they might be active in their podcast groups which could be on Facebook but mostly the good ones are on Reddit yeah which I would also argue is a unique form of social media Reddit because it's group based right you have to go join the subreddit this it's the special interest that you subscribe to that show up in your feed not individuals yeah yeah and like Reddit is also very interesting because of the fact that it allowed Google and other web crawlers to index all of their content so um one of the things you'll find interesting is like if you if you search for a specific topic and then add the word Twitter to it in the search results it'll show you the tweets but if you actually click over it'll go to that person's Main feed it will not take you directly to the tweet that you were trying to reference or see the thread on same thing with Facebook same thing with Instagram it doesn't take you to the content you were looking for it takes you to that person's feed because if they haven't allowed crawling because they haven't allowed crawling for individual social media post types which is not the case on Reddit and often I'm going to be honest I'll search Reddit exclusively because if I want to know something there is some subreddit that is already devoted to that kind of information or that in topic and I'm going to be able to go there and get the most likely opinion of the people who are already doing that thing yep which is structurally different from anywhere else but you can't advertise on Reddit no you can't advertise but it is a dramatically underused platform primarily because most people don't don't really get it but the early adopters that have been on the web for 10.50 yeah they're all years they're all social media entirely and they they just hang out on Reddit no I mean not exclusively but I only use social media for work unless it's Reddit my my only personal interaction with social media is actually on Reddit everything else is work related and Reddit like the only advice I can really give you there is optimize your personal profile and be helpful but do not attempt to advertise because Reddit will eat you alive if you have advertise and correct if you live from limb absolutely it's much better to host a community of your own people over there and let them kind of self-organize or contribute meaningfully to other topics but you're not going to get you're not going to get a ton of clients from Reddit it's just a better place to host a community than a Facebook group because it allows an element of anonymity that Facebook does not and that's why it's appealing to the early adopter folks because we've already come full circle and realized what having our face plastered all over the Internet with those stupid shots of us being 20 years old and doing dumb things did and now we're over here like oh man yeah I'm not interested cringe
you know similarly that kind of Avenue I hate Discord like loathe and spies Discord I cannot figure out how to make Discord work for me but I know a lot of people who have success with it because they like Discord they have personal servers they go out and interact in other people's discords like this is a whole thing but it's about enjoying your primary source first exactly and that's honestly I think that's one of the key mistakes that I've made over the past two years is that I haven't been actually using my primary social media I've been using my secondary Social Media I've been using Facebook because that's that's the app that I open when I want to kill five minutes but when I really want to consume content I go to YouTube the number one place that I have purchased things from from following people and learning from them and then wanting to get more into their work has been YouTube but that hasn't been where I have put my effort because honestly the bar to creating content there mentally is so hot you do not have to have super produced videos you do not have to do a ton of research you do not have to put a lot of stuff into creating on YouTube but the mental bar to hitting record doing something and then actually shipping it and then having no one freaking watch it and do it again and again and again that's a high bar most people do not pass it and I've had a lot of difficulty around you know the rules of YouTube that you have to be consistent you have to upload every Tuesday and all this other stuff um and just buying into that [ __ ] which is it's not true I have done so much digging into the platform and all of your favorite YouTubers all of the ones with millions of subscribers who are in the niche that you're trying to operate in look at their first 20 videos and tell me they were every Tuesday not a single one I guarantee you they were all over the map they've got a vlog a book review a product review that never went anywhere they've got some random video play their first 20 videos because they've probably hidden all of those early efforts why is it going not so much you can actually on a lot of the bigger channels in the business space in the creative space yeah then yeah you can you can really go back and see how bad the production quality was and how inconsistent they they were with posting and how horrible the topics were like who cares what your thoughts are on a book I don't know who you are nobody wants book reviews from nobodies don't do that you know and I think that it's really interesting to consider where you spent money because I think about that and by and large the most money I've ever spent in terms of products Services it's all in my inbox it's all in the email like I I buy a lot of things from being on people's email lists I like email email is delightful and enjoyable to me and yet my email conversion rate is terrible because I am inconsistent about email and have never put the appropriate amount of effort that is actually my new strategy this year is doubling down on email and my subscription platforms because I'd rather spend this time recording and writing than doing those things than trying to teach you something that requires a produced course or a container of some kind right yeah yeah I'm seeing a lot of people very burned out on communities and things right now I know for a while my primary spending started going through Facebook groups I was buying a lot of things that I learned about from Facebook groups and what happened was that I wasted a lot of [ __ ] money a lot of the things that I bought through Facebook groups or people that I learned about from Facebook groups were not all they were cracked up to be to be honest like I probably spend close to 25 000 on things that did not work out very well from my learning about them in Facebook groups and yet oh easily that much money probably more probably right exactly and like YouTube even a book recommendation I can get a random book recommendation something I should pick up on Amazon I go over I buy it it's one of the best books I've read all year I I purchase a course or someone that I followed for 6 12 18 24 months on YouTube because it's something I really think is going to help me Implement with their teaching and it actually is the funny thing about a video platform based on how valuable your content is and the kind of watch time it gets is that the people that managed to succeed on that platform tend to teach well on video and there's a longevity aspect to both YouTube and email which is not present on Facebook and I think is one of the problems that I've had with Facebook I like developing longer term relationships I'd prefer honestly that you were in my world for a while and knew me a little bit before you dumped a bunch of money in my lap because that does not always work in my favor if for some reason you don't know that I smoke pot for example or that I am not in a hurry and if you've just encountered my website we may not have had enough exchanges for that to become evident yeah I think there's one on one work for sure right I think there's real value in consuming content in places where you can develop long-term relationships with your content creators slash gurus I hate that word and don't personally apply it to myself but the fact remains people who develop relationships with you that are particularly uh [ __ ] what's the word Cheryl
not sure um I'm not sure either it's parasocial relationships people who develop parasocial relationships that requires a little more time yes right that's not something you can watch one of my videos and feel like you know me but to actually develop a true parasocial relationship without me being involved requires time yeah exactly yeah and it's not I don't know it's I talked about this a little bit as well in my post about YouTube strategy because it was about YouTube strategy but it wasn't about YouTube strategy it was also about everything that's currently changing in the online landscape and one of the things that I talked about was how the whole influencer thing like everyone's like oh influencer marketing is dead influencers along our thing no no they are very much a thing and demographics are really what's done you can no longer tell me that every 36 year old you know mom of three kids in Canada is going to have even remotely the same interests or values or purchasing decisions that I'm going to have because first of all I'm a bit on you know the well this is left the left side of things there are people who are a little bit on the right side of things and we are going to have dramatically different decisions based on those factors in several areas and then you go further into that and you get more through the moral ends and the whole social division thing people do need influencers they're gathering around influencers now because they're finding people that align with their morals and ideals and they're asking what is this person doing what is this person who embodies the things that I believe in doing what are they spending money on how are they spending their time who are they associating with and they're trying to model their life after these things because they trust their recommendations it's because in part there is no common media anymore right like pre-internets one could make reasonable assumptions about the media that you consumed because there were only so many media sources available and If I was a 40 year old woman I was watching Sex in the City
you can't even assume that I know about that source of media anymore and this is it becomes painfully evident when you try and talk about media in particular like there are so many shows out there that I have never heard of because I don't spend a lot of time consuming those particular media sources and don't know or understand them so I was reading an article recently in on Puck which is one of my favorite like entertainment media uh producers and they'd done a survey about uh recognition of shows based on what network they were on and people who watched Ted lasso who watched Ted lasso couldn't tell you that it was on Apple Plus
like I was just going to ask you what is that even on I don't know right I I mean and this was the shows with the most common recognition were Netflix shows and were only slightly more likely to be recognized by people who had Netflix and by people who watched the show because what we're saying here is that we are consuming so much media we don't even know where it's from and even if we watch it my ability to identify where it came from is low yeah so we follow the show instead of following the platform that it came on right exactly like what a guru is there's so much more important to marketing these days and honestly why it's important to become one and that doesn't mean you need to be drinking your fit tea and posting monochromatic Instagram photos that include no
more sad beige no I was actually just having a whole conversation last night about the whole colonialism and why we are monochromatic in the first place and the whole attachment of color with sound and culture is gonna hate that word and why monochromatic things became so luxury and trendy in the first place it's racism that's why that is terrible but we don't need to embody all of that to become an influencer we just need to have a Viewpoint we need to have something to say and you cannot do that by glossing over all of the values and morals and important decisions that people make on a day-to-day basis you cannot be corporate about it you have to actually have a point of view you have to stand for something you know and arguably this is where we talk about cancellation not being real because if Jordan Peterson I don't claim him he's from Canada he I don't claim him you know and I've read his book it's not bad shockingly not bad he went a little insane that's the thing you know it kind of took a Mel Gibson curve there and still has a devoted dedicated audience because there are people who I I mean Tate is another example of that right she's gonna say really in a Romanian prison for human trafficking and he still has people cheering him on listen and there's nothing more PEAK Internet than that whole thing because he's in a Romanian prison because he got into a Twitter war with a teenager about his bikini or an autistic teenager about his car collection I mean there's literally none of that should be a sentence that I speak in English none of that and Twitter internet should not be media and yet it is right how many Newsweek articles have you accidentally read that were in fact am I the [ __ ] post on Reddit
ah yes so what we're saying then is that everyone is a consumer your best bet is to produce something of value
and of values making your values and ideals clear so that people can relate to and understand you on the platforms that you actually consume content so you know what you're doing and I really encourage you to let go of any fears about saying the wrong thing or being canceled or right at a certain point there are I I mean obviously this does happen there there's there's a line but at a certain point if people don't like what you're saying you're going to attract different people yeah like I don't know easy prime example literally spouting off Nazi stuff lost all his brand deals people started to GoFundMe to make him a billionaire again
I do not aspire to be that level of ignorance but I do aspire to have that level of I don't know following to a certain extent although I feel like some of his have been manipulative well and again worry a little bit about the mob mentality that you were creating right that's dangerous
[Music]
they have no control over them yeah um good recent example of this was Taylor Swift and Ticketmaster oh man we could side quest on that for a while for a long time I mean we could do we could do many Taylor Swift side quests frankly but in particular her fandom went after her because because it was her fault yeah for aligning with Ticketmaster not only that Ticketmaster actually gives all artists the ability to set Market rates and market rate resale on all of their tickets individual artists can decide not to allow scalping she decided to allow scalping well yes and no right like you can decide not to allow that but if the Ticketmaster website can't handle the volume that's going to be created then trying to prohibit scalpers instead of setting variable prices because that was the attempt there was to eliminate scalping by setting variable pricing but fans who had buy-ins didn't even get to use them because the Ticketmaster website could not handle them and at the end of the day there are not a whole lot of other choices to sell your tickets no and why would an artist choose not to allow scalping when it guarantees a sold out show where it's releasing tickets to the public may not guarantee a sold out show unless you're Taylor Swift unless you're Taylor Swift or Beyonce which by the way hers went no better but notice how bae's audience has not assigned that blame to her so again exact same situation exact same down to like some of the prices that I have seen for Beyonce's tour are absolutely [ __ ] but out of those two who has consistently fought for the underdog who's messaging and values and ideals are primarily around you know the little guy and all of those other sorts of like morally just sorts of things it's not Bae she doesn't she just exists she's her she's taken away yeah I mean let's talk about Bayes how much did she get paid for that concert in the UAE for that hotel that's millions of billions I can't remember how much she got paid is a lot of money and it's in a country where uh there's a lot of slaves like human chattel the United Arab Emirates uh has a lot of human trafficking problems yeah but she got less crap for that than World Cup soccer did for being in Qatar right so again we're saying that there are degrees of like you can't know what you're going to be canceled for you you really can't because two different people can do the same thing they could do the exact same thing right so really again you can't and I'm like Nickelback they're allowing scalping but they still have tickets available through Ticketmaster because who's going
they're probably not so bad I'm probably gonna go but tickets are only like 65 bucks so and there's lots still available oh that's so sad but funny I mean listen
again you can't know who's gonna cancel you or for what so you may as well go out there and talk your [ __ ] and do your thing and be as unapologetically you as possible yeah there's people that hate me there's people I like that hate me there's people I have a suspicion that hate me right and and but I don't let that stop me anymore because if I did then I'd never I'd never get messages like the ones I got today from people who are like please keep posting your content I can't do any of your stuff yet but you really help me and you keep me going and it's so nice to see people that look like me and talk like me and act like me actually getting somewhere and it gives me hope all those people wouldn't hear from me if I let that stop you right I had a client today who reached out just like I need to verify your address she is in England so verifying my address it involves Duty and [ __ ] right like there there's actual work that's going to go into and I'm just incredibly touched even if I never get anything from her right just the idea that she thought like hey I want to send Briar something yeah there is so much that we get to do and contribute when we get out of our own ways yeah yeah I mean and the other thing to remember too though is that all the people that you're following on social media the people whose content you consume they're just like us they're they're actually just people they're not infallible they're not perfect they have [ __ ] going on in their life and it's not always awesome and they show up how they show up and try and do some good for people and you know just remembering that and allowing them some leeway sometimes not that anyone listening would be like that but I've seen some pitchforks come out over some lame stuff like oh yeah somebody somebody posted recently with a quote that is actually very very true um for anyone who's been in business for a while it's actually very obvious it's unfortunate but it's very obvious I think you and I talked about this um with the the ableist thing that came out of that and I don't know it the pitchforks came out over that and I think it was wholly unnecessary but if people had taken five minutes to remember that that was actually a real person posting that and not just chat GPT pumping out random content I've had a bit of a different impact yeah and I think that's a good place to Lee cause you're gonna get canceled so how do you deal with it when people comment you with pitchforks like the first time that it happened to me was shocking like like I I felt it physically in my body I was pretty sure everything was going to be ruined for the rest of my life
yep yep it's um I've had a couple of Facebook posts that I've written and some people I respect responded right away like I don't agree with that at all and I just I hid them I was like I don't want anyone else see how much that sucks but honestly I regret it now because there are people who needed to see that and I let that one person's differing opinions stop me from doing it so I think I've just hit the point where if someone cancels me if I genuinely believe in what they're canceling me over I'll explain I'll double down I'll get on my live video I'm willing to be educated always willing to be educated but I am no longer willing to be subjected to ridicule or Shenanigans because you don't like what I have to say when you can easily scroll past right exactly exactly um I think I'd like to leave everyone with a book recommendation because that's what I like to do I mentioned it in the post maybe we can link to that on some of these feeds yes we've been referencing but one of the books I want to recommend is about the value Graphics thing it's actually about value Graphics there's two books one he just put out in November I can't quite recall the name of but we are all the same age now as the first book and as basically how demographics died and how value Graphics are where it's at and what you need to focus on finding common ground with people and making yourself relatable so that they'll follow you and listen to what you have to say as long as it's valuable right it's an important read I think you know I think the problem now especially with demographics is that it has become so incredibly polarizing if you are trying to talk to people outside of your demographic right and we're always blaming the young people who aren't Millennials anymore um they're not really Sears anymore right we've got to tell them that right don't tell them that but I mean I've got I've got two separate generations in terms of my children and like there is no difference in how they consume content structurally except for their ages there's very little difference in how I consume content or my husband consumes content yeah so I think it's really worth doubling down on that information now if you know what you're good at and you can produce reliably then that's what you should do if you have something to say there's no longer any point not saying it yeah yeah find the media that's most comfortable and then just go out there and say the thing and don't worry about what anyone has to say back really yeah there's nine billionaire what is it now people in this world no we're still at eight okay I knew it had gone up I couldn't remember if it was seven eight or eight tonight we're at eight okay
right even somebody's gonna listen to you 0.01 are interested in you that's some millions and millions I love people at the Flat Earth movement people will believe you there's someone out there who will listen to what you have to say right there there be monsters yeah just be aware of that responsibility and educate appropriately but but right and again no no that you're getting people where they need to be gotten if your information is relevant to past you then somebody out there wants it yep exactly um another good book recommendation list feeling there just to go to the Bookshelf but I won't I'll just explain it that's a lot that's an actual physical side quest in a show you're a bad side when we get up and go on a side quest I know it's um the long tail long tail is really good book to read about this yeah so so less of more um the idea that now that Geographic borders are essentially non-existent for most service type businesses unless they require physical presence yeah you can really find a niche for just about any dang thing so say what you want to say and you'll get in front of those people yeah I think
mystifying it at this point in time is really it's time yep it's more important to create than consume and as long as you are making an effort towards creation of some kind it will get you far in this world yep absolutely and that's enough side quest for today okay are we done side questing today I I think so I feel like we've gone in 15 or so different directions and that's probably for most people a lot of rabbit holes were covered and we will be back with links I'm going to make her leave them before we leave this room or we'll never get them because that too is likely to not happen on our side quests hold out all right y'all this has been side quests with Cheryl Breyer we'll leave links so that you can find more and for real come back and hang out and side quest with us anytime tell your friends about our internet rabbit holes they're fun they're fun you can find them all at the neurodiversity media networks which I will also leave links for okay we'll see you all again some two weeks two weeks have fun
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